Bluesoup Blog

Guess who…?!

Ben — Fri, 20 Apr 2012 22:53:48 +0000

Check out the Crew Hoodies

Ben — Thu, 19 Apr 2012 10:21:16 +0000

In celebration of our epic 1,025,941m we thought it only right and proper to get some sporting kit for the crew. Check out the guns….

We’re retiring in style

Ben — Mon, 16 Apr 2012 13:12:46 +0000

Tingdene Parks have just appointed Bluesoup as their new agency. We’ll be working across design, online and media planning/buying. Tingdene have 19 retirement parks around the country, as well as 7 marinas. The company is recgnised as one of the leaders in their field and have been acquiring, developing and running parks for almost 25 years.

We’ve already started work on refeshing and modernising the look & feel of the ads & brochure and are looking forward to developing and enhancing the media strategy in the months ahead.

Didn’t we do well…World Erg Challenge Results

Ben — Mon, 16 Apr 2012 09:01:18 +0000

Team Bluesoup, consisting of 1 fat balding ex rower and 6 complete novices (2 of whom are part time) racked up an impressive 1,025,941m in the Concept2 World Erg Challenge which finished last night. A final push from Ben, Steve & Meg got us over the line…but it was the team effort that set the foundations for such an impressive finish. We’re 70th in the table, but if you look at the average meters per team member we move up to 47th. Bam!

We’re a transformed agency – we have calloused hands (of which we’re proud), we chat 500m splits on a night out and we goad each other into ridiculous challenges – Steve rowed a marathon on Saturday for the hell of it! We’ve also uncovered a highly competitive streak. Competition between Ben & Steve was fierce – with last minute rows being secretly completed with just hours to go!

A massive effort from all concerned – we’re now gearing up for the Autumn Challenge. 2,000,000 meters perhaps?!

Meg’s moment of glory

Ben — Fri, 30 Mar 2012 09:53:23 +0000

Competition is hotting up and if there’s a chance for glory, it’s every man or (woman) for themselves. So Meg found herself just 12k short of Ben’s total and seized the moment. To get ahead she rowed twice in a day for the glory of 2nd position. Guts & determination by “The Muscle”, as Meg now prefers to be called!

We’re all going on a coaching holiday!

Ben — Mon, 26 Mar 2012 12:33:18 +0000

We’re delighted to announce that we’ve been chosen as the new agency for Lochs & Glens Holidays. Lochs & Glens own 7 amazing hotels in Scotland and transport their guests there from around the UK in a fleet of luxury coaches. The campaign revolves around tactical regional press across the country combined with national and online support. And as the consumer base changes we’ll be working alongside Lochs & Glens to ensure that the media strategy keeps pace.

As well as taking on the media planning & buying Bluesoup have also been tasked with freshening the creative look & feel of the ads, brochure and other printed materials.

South West Water opt for Bluesoup

Ben — Tue, 20 Mar 2012 13:22:10 +0000

Source for Business, the division of South West Water focussing on the business sector, has chosen to work with Bluesoup for its launch campaign. An initial soft launch is planned for the SW region with possibilities to roll out to national activity as the market becomes more competitive. Comms will focus on energy and money saving initiatives for a range of corporates before more targeted sector strategies are introduced.

We’re 46th in the World Erg Challenge!

Ben — Fri, 16 Mar 2012 14:58:46 +0000

Well would you believe it? After the first day of competition, Team Bluesoup are lying 46th out of 151 teams from around the globe. Not bad for a bunch of amateurs who’ve been rowing for just over a week.

Go Bluesoup!!

Kelly’s rowed the Channel!

Ben — Thu, 15 Mar 2012 14:53:12 +0000

Well done Kell’s. When you add up pre event training and the distance since the World Erg Challenge started, our Kelly has made it from Dover to Calais.

Tres Bon.

Ben’s a Speed Mentor

Ben — Thu, 15 Mar 2012 14:19:58 +0000

Ben was invited to the South Devon Tourism & Business Exhibition in South Devon today to join a team of 5 other industry experts acting as Speed Mentors. Tourism businesses from around South Devon attended and could grab a 10 minute meeting with a mentor to discuss their business and a particular marketing challenge. Whilst Ben covered traditional and digital media, other mentors were focussed on PR, Social, Marketing, Research & Business Planning.

In an exhausting but satisfying 2 hours the team cracked through 72 appointments. Roll on 2013!