With the rapid growth of mobile web browsing on smart phones (already 10% of all searches) we’re pleased to announce the launch of a mobile site for Farm & Cottage Holidays. The site takes count of the fact that users browse “with purpose” when mobile and as a result we’ve focussed on sales and conversions, leaving behind some of the prettier desktop styling. Buttons are larger to reflect the way users browse – with their thumbs and content has been stripped right back.
Thanks to the site, mobile bounce rate is down, time on site is up for mobile users, and most importantly conversions from mobile phones has leapt dramatically.
