Hip Hip Hooray! We might only have been managing and developing the Farm & Cottage website for 9 months, but in that time we’ve done enough to pick up a highly commended accolade at the prestigious Travolution Awards, held last night.
What did we do…? Lots of little things in all honesty, but when you understand websites like we do, it’s the little things that count. A combination of improved code and functionality made the site run about 30% faster for users. Better information was provided through searchable Google Maps and more video content. New sections were also added to the site to entice users to book providing deeper content about holidays. What did it all mean…simple really, a site conversion improvement of 18% year on year.
No time to bathe in the reflected glory though…we’ve got our sights set on winning next time!
